Logo design Your logo is probably the thing that tells the most about you in the quickest of glances! How many international companies are known for their logo more than their name? And you might be starting small, but in the design of your logo are born the ideas for your overall branding of your business.





"A good logo forms the cornerstone of all your stationery, marketing and promotional material
".
An effective logo gets noticed and then remembered, meaning that you will be first in the customers’ mind. And it doesn’t have to cost a fortune! Aardvark prides itself on being able to create a professional image at a sensible price.




Branding and Rebranding
Once you have the seeds of a business idea and you have a feel for a logo, you need to consider the image which your business will portray if it to be taken seriously. Good branding helps develop and reinforce customer loyalty and familiarity is the key to future growth. Create a positive, professional and serious impression and prospects and customers alike will remember you.

As competition increases, you need to develop and maintain credibility and this can be done by incorporating your business philosophy and ethos into your branding. Aardvark is experienced in marketing communications and business development meaning we are ideally placed to help you establish your business in France for both French and English clients.






Design services

Advert makeup Need to place an advert, either in a printed publication or online? Want your advert to be eye catching and make the most of the expenditure? Then have Aardvark assist you in designing your advert and conveying it in the right file format.



"Whether a small classified advert or large headline banner advert on something like Angloinfo Normandy, first impressions count!" We all know how costly advertising tends to be, but you can get more for your money by having a creative designer lay out your advert in a style that makes it stand out from the rest. How often do you open the classified section of a publication, only to struggle to find your advert or one you are looking for? For a relatively small sum and as an important business development service Aardvark can assess the medium in which advert is to appear (studying existing design styles) and make sure that your advert is created to be different – as different gets noticed!


Email graphics Print and other physical marketing materials are still very important, but to be most successful today, you cannot exclude the electronic marketplace. That’s why your marketing portfolio must incorporate electronic media, and advertising and promotion therein. A new concept in marketing communications is the idea of professionally designed email banners or headers. No matter what your business is, you can impress on every prospect or client with your complete professionalism by personalising your email communications. Big & bold or small & subtle, you can have the header graphic styled to fit with your branding. Relatively quick to create, they are a cost effective means of re-emphasising your image and message. Email us and we will reply with a sample of our own header.



Photo and Image Manipulation A key part of any marketing is the quality and way in which photography is used. “A picture tells a thousand words!” and this is all important in many environments where space is limited and/or you do not get a lot of time to get your message across e.g. magazine advertising. At Aardvark we have many years experience in photography, combined with knowledge of how best to use your imagery in communication.

First impressions always count and a picture is typically the first thing that’s grabs a client’s attention, along with the opening text header. Make sure that what the prospect or client first sees is an image that hooks them into wanting to know more and get in touch! Aardvark can either take new photography for you, source imagery online or use your existing pictures if they are suitable.

We can also offer a complete image manipulation service to ensure we make the most from every picture!

Scanning & File Conversion If you have old photography, pre-printed materials, uncommon PC files or simply colours & textures that you would like reproduced or converted, we can help.



Aardvark has high resolution scanning equipment that can accurately reproduce your materials for use in marketing. We also are able to convert less common file types for use in your designs and text. If you have something that you are not sure whether it is possible to use, please get in touch to see what we can do with it.



"The creativity of an experienced designer can be the difference between a marketing item being “okay but nothing remarkable” and having the “wow factor”!

Notably in the online world, many companies have sprung up that offer a quick and (supposedly) cheap ‘business identity service’, especially around the design of marketing materials, stationery and websites, e.g. Vistaprint. However, whilst these companies do offer a service, the burden of design and personalisation still lies with the client.

You want to concentrate on running your Chateau or carp lake, not have the hassle of creating your business identity and materials. And if you go down the simple route and choose a themed layout, chances are, you will look like all the other hairdressers or garages in your area, as we tend to pick the most generic of images.

Even if you choose to upload your own image, the burden of creation lies with you. For a relatively small sum (compared to the life of a business) you can have your own unique identity that carries through into everything you do! For a no obligation discussion, please get in touch so that we can discuss in detail why, if you are serious about the business in the long term, it is of paramount importance to consider creating the right impression in the first place.

Photography Aardvark is qualified to help you with photography for your leaflets, flyers, websites, etc. We will ascertain what is required via discussions with you at the same time as discussing your print and promotional needs. We are experienced in corporate and product photography and because we count it as part of the overall service, we can be very cost effective relative to employing the services of a dedicated photographic professional.





If you only need a few high quality images for your brochure or website, there is no need to employ a photographer for a whole day. And because we will be helping you with design and print, we can ensure that the photography best fits with what is required. If you would like to know how competitive we can be to produce you high quality imagery then please call us to discuss.